Roots Hummus E-Commerce Website

Mar 21, 2019

Introduction

Welcome to the case study of Roots Hummus, a successful e-commerce website that gained tremendous growth and recognition with the help of NCWebConsultants. As a leading consulting and analytical services provider in the Business and Consumer Services industry, NCWebConsultants was able to assist Roots Hummus in transforming their online presence and achieving unprecedented success in the crowded market.

Background

Roots Hummus is a renowned brand in the food industry that offers delicious and nutritious hummus products. With the growing demand for online shopping and the need to expand their reach, Roots Hummus recognized the importance of building a robust e-commerce platform.

Challenges

Before partnering with NCWebConsultants, Roots Hummus faced several challenges. Their existing website lacked user-friendly navigation and a seamless shopping experience. Additionally, their site struggled to rank well in search engine results, leading to limited online visibility and lower sales.

Strategy

NCWebConsultants formulated a comprehensive strategy to address Roots Hummus' challenges. The main focus was on improving the website's overall structure, optimizing content, and implementing effective SEO techniques.

Website Redesign

In collaboration with Roots Hummus, our expert team at NCWebConsultants developed a visually appealing and user-friendly website design. The new design ensured a seamless and enjoyable shopping experience for customers, with easy-to-navigate categories, a streamlined checkout process, and engaging product pages.

Content Optimization

Our skilled copywriting team conducted extensive research on industry trends, customer preferences, and relevant keywords. By incorporating high-quality, keyword-rich content throughout the website, we aimed to improve search engine visibility and attract targeted organic traffic.

Search Engine Optimization

NCWebConsultants employed a range of advanced SEO techniques to boost Roots Hummus' online presence. This included optimizing meta tags, enhancing site speed, conducting thorough keyword research, and creating a comprehensive backlink strategy.

Results

The collaboration between NCWebConsultants and Roots Hummus yielded exceptional results. Following the implementation of the website redesign, content optimization, and SEO strategies, Roots Hummus experienced a significant increase in organic traffic, surpassing their previous records. The new website design enhanced user engagement, resulting in higher conversion rates and improved overall customer satisfaction.

Conclusion

Working closely with NCWebConsultants, Roots Hummus witnessed the transformative power of effective e-commerce consulting and analytical services. Our expertise in website design, content optimization, and SEO propelled Roots Hummus to new heights in a competitive industry. By implementing strategic changes, Roots Hummus was able to expand their customer base, increase online visibility, and achieve unparalleled success in the e-commerce landscape.

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Oct 18, 2023
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Aug 31, 2020
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