Is The New Marketing Funnel Now An Hourglass - TDM

Feb 13, 2018
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Introduction

In today's rapidly evolving digital landscape, it is crucial for businesses to understand how the marketing funnel has transformed over time. Traditionally, the marketing funnel consisted of a linear progression from awareness to purchase. However, the advent of technology, consumer behavior shifts, and the rise of digital channels have reshaped the funnel into an hourglass model.

The Traditional Marketing Funnel

Before we dive into the hourglass model, let's briefly touch upon the traditional marketing funnel. The funnel consisted of four main stages:

  1. Awareness: This is the stage where businesses aim to generate awareness about their products or services to a wide audience.
  2. Interest: Once the audience is aware of a business, the goal is to generate interest and engage potential customers.
  3. Consideration: At this stage, businesses work to showcase the unique value proposition of their offerings and convince customers to consider them.
  4. Purchase: Lastly, the aim is to convert interested prospects into paying customers.

The Transition to the Hourglass Model

With the rise of digital marketing techniques and changing consumer behavior, the traditional funnel has given way to the hourglass model. This transition acknowledges that the customer journey doesn't end at the point of purchase, but rather expands into a lasting relationship between the brand and the consumer.

Expansion and Advocacy

The hourglass model encompasses two additional stages beyond the traditional funnel:

  • Expansion: After a successful purchase, businesses focus on expanding the customer relationship by cross-selling, upselling, and providing exceptional post-purchase support.
  • Advocacy: In this stage, businesses aim to turn satisfied customers into brand advocates. Positive word-of-mouth and customer referrals become powerful marketing tools.

The Importance of Adaptation

As the marketing funnel evolves into an hourglass, businesses must adapt their marketing strategies to align with the changing landscape. It is crucial to understand the intricacies of each stage and cater to the evolving needs and expectations of consumers.

NCWebConsultants - Your Partner in Navigating the Hourglass Model

At NCWebConsultants, we specialize in providing cutting-edge consulting and analytical services tailored to help businesses succeed in this new marketing paradigm. Our team of highly skilled professionals understands the complexities of the hourglass model and can guide your business towards sustainable growth.

Our Solutions

With our expertise, we offer a range of solutions to address the diverse needs of businesses operating within the hourglass model:

  • Strategic Planning: We work closely with businesses to develop comprehensive marketing strategies that encompass the entire customer journey, from awareness to advocacy.
  • Customer Insights: Understanding your target audience is essential. Our data-driven approach helps in leveraging customer insights to personalize and optimize marketing efforts.
  • Content Marketing: Our team of expert copywriters can create compelling and keyword-rich content to engage and nurture customers at every stage of the hourglass model.
  • Social Media Marketing: We harness the power of social media platforms to build brand awareness, foster customer engagement, and drive advocacy.
  • Measurement and Optimization: We provide analytical support to track key performance indicators, identify areas of improvement, and ensure continuous growth within the hourglass model.

Contact Us Today

Don't let the evolving marketing landscape leave you behind. Contact NCWebConsultants today to discover how our consulting and analytical services can help your business thrive within the new hourglass marketing funnel model.

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The comparison between the traditional funnel and the new hourglass model offers an intriguing perspective. It's a shift in marketing strategy.
Oct 20, 2023
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The evolving marketing funnel is well detailed in the article. It's crucial for businesses to adapt to these changes.
Oct 20, 2023
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The comparison between the traditional funnel and the new hourglass model is an eye-opener. It's a shift in the right direction for marketing strategies.
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May 16, 2023
Yuhua Jiang
The shift from a linear progression to a more circular model is fascinating. It's indicative of the dynamic nature of marketing tactics.
Apr 16, 2023
Peter Natoli
The discussion on looping back to engagement provides valuable insights. It underscores the importance of post-purchase interactions.
Mar 21, 2023
Amanda Harris
The insight into consumer behavior's impact on the marketing funnel is enlightening. Adapting to these trends is crucial for businesses.
Mar 17, 2023
Maureen Healy
The discussion on looping back to engagement provides valuable insights. It underscores the importance of post-purchase interactions.
Feb 21, 2023
Emily
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Simon Li
The mention of consumer behavior in the digital landscape is crucial. Business strategies should align with these changing dynamics.
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Add Email
The discussion on looping back to engagement provides valuable insights. It underscores the importance of post-purchase interactions.
Dec 30, 2022
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The comparison between the traditional funnel and the hourglass model is thought-provoking. It challenges traditional marketing paradigms.
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Nov 26, 2021
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Nov 5, 2021
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Feb 17, 2019
Krista Gallagher
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Rebecca Brown
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Not Provided
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Apr 18, 2018
Leo Riley
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Apr 12, 2018
Shaun Sinden
The discussion on the looping back to engagement is thought-provoking. It highlights the importance of post-purchase interactions.
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Feb 25, 2018
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